White & Co Living
White & Co. The Label Denim
Elevate your wardrobe with White & Co. The Label's locally designed denim collection, featuring timeless essentials for effortless, year-round style. Discover denim joggers that combine comfort and fashion, iconic straight-leg jeans with stretch, versatile denim skirts, and more. Every detail from fit and fabric down to the smallest touch has been thoughtfully (and thoroughly) designed for a premium feel. This is everything denim should be.
All Denim | Jeans | Chambray
“This denim capsule is not only endlessly wearable, it marks a major evolution for White & Co. as a Label. This is who we want to be.” - Krissy, White & Co. Founder
“We pack as much extra value into every piece as possible, ensuring each item can be worn in multiple ways and for years to come.”
“From jeans to dresses, every stitch, every wash, every cut has been carefully considered with our customers’ desire for elevated all-day comfort at the forefront,” - Sarina, Head of Design
Made for Living, Made for You
Because buying jeans online should be easy, our Try Before You Buy service lets you find the right cut, fit and feel from the comfort of home. Completely risk free. With thoughtful sizing, timeless fits, and that signature laid-back Melbourne style, White & Co. denim is made to move with you.
“We want to give our customers everything they need from a casual basics brand, the building blocks of a capsule wardrobe with unique White & Co. twists,” - Krissy.
Discover denim that feels as good as it looks.
Effortless Style. Made for Living.