White & Co Living
There is nothing quite like the feeling of pulling on a fresh knit as the air turns crisp. At White & Co., we believe that everyday luxury shouldn't be reserved for special occasions. That’s why we are so excited to launch our latest White & Co. The Label knitwear collection, featuring a premium cashmere-wool blend designed for the modern woman who values both comfort and style
Featuring three distinct silhouettes—The Como, The Atelier, and The Saint Germain—this collection is the ultimate investment in your autumn-winter wardrobe.
Why the Blend Matters: Features & Benefits of Wool Cashmere
We’ve carefully selected a blend of 90% wool and 10% cashmere to give you the best of both worlds.
- Unrivalled Softness: The addition of cashmere ensures a buttery-soft hand feel that’s gentle against the skin (no itchiness here!).
- Breathable Warmth: Wool is a natural insulator that regulates body temperature, keeping you warm without the bulk.
- Durability & Shape: While pure cashmere can be delicate, blending it with high-quality wool adds strength and helps your knit retain its shape season after season.
- Expert Care Included: To help you care for this beautiful garment, every purchase receives a complimentary cashmere comb valued at $9.95 to remove any pills that occur naturally with premium natural fibres.*
*Note: Free comb only available on some products and subject to change. See product description for details.
Meet the Styles
The Como Knit: Sporty & Sophisticated
The Como is all about effortless ease with a modern, sporty edge.
- The Details: Features a clean V-neckline, flattering side splits, and unique contrast stripe tipping on the cuffs.
- The Colours: Available in refreshing Ice Blue, vibrant Melon, and classic Denim.
- How to Style: Pair the Ice Blue Como with crisp white jeans for a fresh, tonal look, or tuck the Melon version into dark denim to make the colour pop.
The Atelier Knit: The Elevated Essential
If you love clean lines and refined details, the Atelier is for you.
- The Details: A wide V-neckline with defined ribbing and beautiful contrast piping along the seams. It features a stepped hem for a contemporary silhouette.
- The Colours: Choose from timeless Black, soft Oat, or the delicate Ice Pink.
- How to Style: Elevate your workwear by pairing the Black Atelier with tailored trousers and loafers, or keep it casual with leggings and sneakers for a weekend coffee run.
The Saint Germain: Refined Relaxation
Named after the chic Parisian district, the Saint Germain offers a polished take on the relaxed sweater.
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The Details: A classic round neckline with a feminine scooped hemline for extra coverage. It features contrast knit panels on the sides for a touch of texture.
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The Colours: Available in the perfect neutrals— Oat and Ice Blue.
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How to Style: The scoop hem makes this perfect for layering over slim-fit pants or leather-look leggings. Add a structured coat over your shoulders to complete the "Saint Germain" aesthetic.
Your Knitwear Questions Answered
Is a wool-cashmere blend better than 100% cashmere?
Both are beautiful, but a blend is often more practical for everyday wear. The wool adds durability and "bounce," meaning the garment is less likely to lose its shape, while still providing that signature cashmere softness.
How do I stop my knitwear from pilling?
Pilling is a natural occurrence in premium natural fibres where friction occurs. Use the free cashmere comb* provided with your purchase to gently remove bobbles, and always follow the care instructions (cold hand wash only!). *Please check the product description for eligibility. Alternatively you can purchase our comb here.
How should I store my cashmere blend knits?
To prevent stretching, never hang your knits! Fold them neatly and store them in a drawer or on a shelf.
Shop the Collection
Ready to elevate your every day? Explore the full White & Co. The Label knitwear range and find your perfect match. Whether you're dressing for the office or a casual weekend, these luxe blends are designed to be lived in and loved for years to come.
