White & Co Living
Online shopping has opened our closets to a world of choice. With a simple click of a button, we can have our favourite fashion finds being sent to us from across the globe. But what if the best pieces have been under our noses the whole time? In Australia, we have a host of homegrown talent designing exceptional garments and selling must-have styles. Here, we introduce you to the local labels that have caught our eye and filled our wardrobes. (After all, there is a reason why we stock them!) Whether you’re looking to support local businesses or simply shop some great fashion, you can’t go past these 25 best Australian women’s clothing brands.
1. White & Co. Label
Inspired by their loyal customers, Founder Krissy and her team of designers saw a need in the market for timeless wardrobe staples that suit women of all shapes and sizes. Born out of Melbourne, the White & Co. Label offers high-quality pieces with a fashionable twist, available in sizes 8-22. Never compromising on comfort or style, their gorgeous collections are designed for busy women who want a fuss-free outfit that suits any occasion. Discover basics, skirts, dresses, denim and more!
2. Elm
Born out of the relaxed coastal town of Ocean Grove in Victoria, Elm Lifestyle offers effortless everyday style. A favourite of ours (and our customers), Elm is beloved for its comfortable, flattering styles that come in classic hues as well as vibrant colours and prints. Inspired by art and interior design, the label strives to make your daily wardrobe choices simple with gorgeous, timeless styles.
3. Foxwood
Elm Lifestyle’s sister label Foxwood offers curated pieces centred around quality, fit, and wardrobe simplicity. Embracing busy, on-the-go women, their range of staple pieces utilises sophisticated hues and on-trend prints to bring life to everyday essentials. Perfect for trans-seasonal wear, Foxwood Clothing’s timeless designs ensure styling your wardrobe is as easy as ever.
4. Betty Basics
A popular Melbourne-based fashion label, Betty Basics focuses on designing the casual, basic staples that every woman needs in her wardrobe. The label’s mission is simple; to create everyday essentials for every body shape and style of woman. While the brand does gorgeous fashion drops, its core range is outstanding. As well as being quality staples, the essentials range also gives back with a percent of its wholesale profits going toward supporting vulnerable women in hospital and refuge care. Now that’s what we call feel-good fashion!
5. Italian Star
Besides having the world's most comfortable jeans, Australian brand Italian Star is a leader when it comes to timeless wardrobes essentials with a stylish touch. Designing pieces that make women feel fabulous, their sell-out range of comfortable jeans is what sets them apart from the rest. Crafted with soft, denim finishes and fashionable trims in a selection of want-now colours, their versatile range of denim is perfect for mixing and matching with all your wardrobe favourites. If there’s one Australian brand to invest in, it’s this.
6. Eb&Ive
Inspired by living adventurously Eb&Ive celebrates the modern woman through their sophisticated designs and easy-to-wear products. Founded by two friends Nicky and Julie, the brand's ethos is to embrace simplicity with an edge, inspiring busy women of all shapes and sizes to feel confident. With a beautiful range of pieces that suit any occasion, you’ll fall in love with their carefully curated collections which are nothing short of “must-have wardrobe staples”.
7. Haven
Born with the idea of paradise in mind, Haven characterises the ultimate laid-back lifestyle. Eclectic, vibrant and perfect for tropical escapes, their range of colourful pieces are designed to complement the feminine spirit, offering both comfort and style in spades. Whether you are looking for a gorgeous sundress, practical pant or relaxed tee, Haven will extend the versatility of your wardrobe with its thoughtful pieces and colour pop designs.
8. 3rd Story
While Australia has no shortage of great brands, one of our personal favourites is 3rd Story. With a stable of relaxed and easy wardrobe essentials as well as must-have fashion injections, this label has earned its place in your wardrobe. Make it your go-to for trans-seasonal styles that can easily be layered or worn on their own.
9. Jovie The Label
Thought up in a beautiful beachside town just outside of Melbourne, Jovie the Label celebrates the modern woman with considered pieces that are designed to be mixed and matched for the ultimate ease. Created with the idea of comfort and style in mind, each collection is produced with 100% BCI ethical cotton, breathing new life into well-loved favourites with their playful (and comfortable) range of sweaters, pants and tees.
10. Isle of Mine
Australian label Isle of Mine offers bohemian beauty mixed with some modern chic! Created to inspire the dreamer and empower women, Isle of Mine crafts ethical and affordable styles that are perfect across all seasons. The label’s collection is effortlessly elegant with flowing feminine dresses, bold knits and stand-out styles that will elevate your wardrobe with ease. As a bonus, they have also partnered with the same factory exclusively for eight years to ensure the workers are treated fairly and the quality of production is of a high-level.
11. PQ Collection
PQ Collection offers high-quality, inclusive garments that help women feel empowered and confident! Thanks to their great designs, the label’s pieces make it easy for you to embrace your personal style without compromising on affordability or comfort. Offering versatile styles that flow and flatter in soft, stretch fabrics, the range is perfect for curvy women sized 18-24.
12. Hammill & Co
Enjoy a colourful life with Melbourne designer Cat Hammill’s beloved Hammill & Co! This fabulous label has become an icon of Australian fashion thanks to its bold prints, colour pops, and positive messaging. Offering everyday styles with a statement look, the label specialises in relaxed sweats, lounge pants, tees and tanks with a loose, easy cut and cool look. Perfect for the weekend!
13. Threadz
The philosophy behind Australian Label Threadz? Affordable fashion for the everyday woman! Offering comfortable, wearable, and versatile pieces that slot seamlessly into your wardrobe, Threadz has earned its place in our hearts (and closet). Proudly celebrating women of all shapes and sizes, you’ll find their ranges available from sizes 8-20. Whether you’re after a comfortable cotton tee, sophisticated jacket or a stylish pair of jeans, this Australian brand has something for everyone.
14. Kireina
When founder Sarah Epstein saw a gap in the market for well-made pieces that were stylish, accessible, practical, and affordable, Australian brand Kireina was born. Taking her inspiration from busy women who wanted an instant wardrobe refresh, Sarah thoughtfully curated a range of flattering fashion essentials, offering endless wearability. You’ll find tops with unique prints and thoughtful detailing, jeans made from quality fabric and timeless pieces where comfort is key. If there’s one Australian label that’s caught our eye, it’s this.
15. Love Lily the Label
With a signature style that oozes comfortable-cool, Australian brand Love Lily the Label is a favourite of ours for their luxurious range of elevated basics. Discover a collection of soft cotton tees and tanks, comfortable sweats, and long sleeve tops that’ll make layering a cinch. Never lacking in style, Love Lily the Label designs each piece with a fashion-forward approach, sporting a cool star, trendy stripe, or eye-catching motif.
16. Elm Embrace
Elm Embrace offers perfect everyday outfits for curvy ladies. The label’s ethos is to shorten the gap between mainstream and plus size fashion, which is something it does incredibly well. A sister label to Elm, the brand caters to sizes 18-22 with its everyday essentials and fashion pieces. Shop it for easy-to-wear styles with a stylish look.
17. Betty Basics Plus Size
Celebrate your curves in on-trend fashion and comfortable, quality basics from Betty Basics Plus Size. Available in sizes 18-22, this local label’s styles encompass everyday essentials, weekend heroes, and more. Easy to wear and adaptable, it has you covered for everything from lazy days at home to dinners and drinks with friends.
18. 3rd Story Curve
Inclusivity is essential for great brands and 3rd Story is on the right track. The label’s curve range accommodates sizes 2XL-4XL with its variety of relaxed and easy wardrobe essentials. With a focus on trans-seasonal basics and layering, the brand is one to turn to when you’re in need of foundational pieces for your closet.
19. Leoni
Fresh out of Melbourne, Leoni is a White & Co. favourite that offers simple but authentic styles for every occasion. You’ll love this label for its affordable, modern fashion that’s effortlessly stylish and on-trend. From gorgeous tops to easy dresses and wear-everywhere joggers, Leoni has the styles you want at a price you’ll love.
20. The Others
Another Melbourne name to know is The Others. If you're not familiar with this fabulous brand, you’ll want to be. The label is best known for its unique offering of easy fashion styles with bold aesthetics and a modern edge. An excellent provider of day-to-night essentials, it's a reliable source for inspired garments that transcend season, occasion & trends.
21. Cartel & Willow
Designed by women, for women Melbourne founded brand Cartel & Willow is a pioneer when it comes to essential staple pieces for your wardrobe. Created with both style and comfort in mind, their fashionable, on-trend range of everyday basics will quickly become your off-duty uniform. From slogan sweats to wear-everywhere joggers, Cartel & Willow is one to keep in your style repertoire.
22. 17 Sundays
Bespoke, high-quality, and on-trend coordinates are the philosophy behind the ultra-cool Australian brand 17 Sundays. Taking their inspiration from Australian beaches and cities, the brand's mission is to provide everyday women with fashionable, plus-size clothing available from sizes 14-24. Designed to celebrate women of all shapes and sizes, their curated range of wardrobe essentials offers comfort and style in spades. You’ll find everything from cool, stretch denim to comfortable basics with a stylish touch.
Shop 17 Sundays
23. Jovie The Label Plus Size
The same Jovie The Label styles you love in sizes to suit your curves! We love Jovie The Label Plus Size for its chic fashion styles and inclusive fits. Whether you’re after a comfy cotton jumper made from 100% BCI ethical cotton or a statement star style that you’ll want to rock all weekend long, you’ll find it here.
Shop Jovie The Label Plus Size
24. Shirty
Who doesn’t love a great shirt? We know we do! That’s why we stock Shirty. This Australian clothing brand offers premium shirts and shirt dresses that’ll seamlessly slide into your wardrobe. Crafted from smooth, comfortable cotton with elastane for stretch and easy movement, the label’s designs both feel and look fabulous.
25. Sonsee
Each of Sonsee’s styles is specially designed in Australia before being crafted in Italy. Famous for its anti-chafing shorts, the label utilises its signature 360-stretch fibre for breathability, shape-retention, and moisture-wicking properties. A favourite with our curve customers, Sonsee’s quality designs offer incredible comfort and craftsmanship, meaning you’ll feel amazing all day long.
Looking for fabulous women's clothing? Shop our range today to find all the best pieces from your favourite labels.